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Tomb Raider Preorders Exceed Embracer's Expectations

Tomb Raider preorders and wishlists exceed Embracer's targets as Legacy of Atlantis passes 7 million teaser views and its Collector's Edition sells out.

In this story 5 min read
  • Strong Preorders
  • Growing Wishlists
  • 7M+ Teaser Views
  • Collector's Edition
  • Lara Croft Returns

Lara Croft's return is attracting serious attention before players have even started the adventure. Tomb Raider preorders and wishlists for Legacy of Atlantis have exceeded Embracer Group's internal targets, according to the company's November 11 financial report. The publisher also highlighted exceptional teaser engagement and an immediate sellout of the Collector's Edition. Together, these developments suggest a strong opening level of interest in the reimagined adventure.

Tomb Raider Preorders Exceed Targets

These are encouraging indicators, but they measure different things. Preorders represent advance purchase commitments, while wishlists indicate interest that may or may not become a purchase. Trailer views offer another measure of attention, rather than copies sold. Embracer did not publish exact preorder or wishlist totals, so there is no reliable basis for calculating how many copies the game will sell at launch.

The interest is exceeding Embracer's expectations, but the game's final commercial performance will only become clear after launch.

Collector's Edition Sells Out

Standard Edition

Includes the full game as a digital download and the Survivor Outfit preorder bonus.

Deluxe Edition

Adds 48-hour early launch access as a preorder bonus, the Parisian Fugitive Outfit and a post-launch DLC story pack.

Collector's Edition

Includes Deluxe Edition content alongside a premium steel case, Lara Croft vs. The T-Rex statue, mini art book, Croft signet pin and Triumvirate Talisman keychain.

The Collector's Edition result adds another dimension to the story. Its physical extras are clearly aimed at longtime Tomb Raider fans and collectors who want more than the digital adventure. However, an immediate sellout does not establish the number of units sold or prove that every market received the same allocation. Embracer has not published those figures, so the achievement should be reported without inventing a worldwide quantity.

Why Lara's Return Matters

Official Game Information

Developer
Crystal Dynamics, Flying Wild Hog
Publisher
Amazon Game Studios
Release Date
February 12, 2027
Platforms
PS5, Xbox Series X|S, PC, Switch 2
Game Engine
Unreal Engine 5
Original Adventure
Tomb Raider (1996)

Legacy of Atlantis returns to Lara Croft's original adventure while substantially rebuilding the experience. Crystal Dynamics and Flying Wild Hog are expanding environments, revisiting puzzles and modernizing combat and exploration. The Lost Valley in Peru is one example: areas previously separated into individual rooms are being redesigned as more interconnected spaces. This approach gives returning players familiar locations while aiming to make the adventure accessible to newcomers.

Mostafa's take

I like seeing strong interest in Lara's classic adventures. But preorders and a sold-out collector's box are only the beginning. The real challenge is delivering a remake that justifies that enthusiasm.

Marketing Campaign Begins in December

  1. June 2026 Preorders Open

    Amazon Game Studios reveals the launch date and available editions.

  2. Oct 2026 Anniversary Celebrations

    Tomb Raider's anniversary activities help generate attention around Lara Croft's return.

  3. Nov 2026 Demand Update

    Embracer reports above-target interest and strong teaser engagement.

  4. Dec 2026 Broader Campaign

    Embracer plans to begin the main launch marketing campaign with Amazon Games.

Embracer connects the growing interest to the franchise's anniversary celebrations and plans to expand its promotional activity with Amazon Games. The next campaign should provide another opportunity to introduce the remake to players who have not followed its earlier announcements. I think the most important question is whether the initial excitement can translate into sustained demand as the launch approaches. Strong early indicators are useful, but they are not a substitute for reviews or player experience.

What Comes Next?

The Next Developments to Watch

  1. Further Gameplay Details Official demonstrations can show how the rebuilt exploration and puzzles work in practice.
  2. More Commercial Updates Future company reports may provide additional context about demand before launch.
  3. The Final Release The completed game will show whether the excitement surrounding Lara's return was justified.
How many Tomb Raider: Legacy of Atlantis preorders have been made?

Embracer says orders are ahead of its internal targets but has not disclosed a precise number.

How many views did the Tomb Raider teaser receive?

The company's report states that the teaser exceeded 7 million organic views in less than a week.

Is the Collector's Edition sold out?

Embracer confirmed an immediate sellout but did not reveal how many units had been allocated.

Is the remake a remaster of the original game?

No. The developers describe it as a reimagining with rebuilt environments and modernized gameplay.

Tomb Raider: Legacy of Atlantis has established promising momentum before its release, supported by above-target preorders, growing wishlists and strong engagement with its teaser. The Collector's Edition sellout adds to that picture, although Embracer has not provided the quantities needed to judge its overall scale. For me, the encouraging part is seeing Lara's original adventure receive this much attention again. The excitement is real; delivering the experience is the next step.

Written by Mostafa Hamdy soliman soliman.

Mostafa Hamdy, part of the Marketing Team at Games2Egypt, I started my journey at the company as a Moderator, and over time, I learned and developed my skills until I moved into marketing and started contributing to content creation for the gaming world.